Reach a premium audience with NZ's biggest fitness & wellness brand. High foot traffic, high engagement
Fitness Network
Advertising in gyms is a highly effective marketing strategy that brands of all sizes can leverage for their ads to reach their target audience. The unique environment of a gym provides a captive audience during their workout for your ad, making it an ideal space for impactful advertising. To maximise the benefits of fitness advertisements and gym ads, it’s crucial to understand the gym landscape, know your target audience, and employ creative strategies that resonate.
Seize the moment with our Fitness Network, and tap into an audience buzzing with positivity and endorphins, all in the most uplifting environments in over 200+ venues across the country.
Why? Because timing is the secret sauce, and we’ve got the recipe. Chat up your audience when they’re feeling like a million bucks, making choices they’re proud of, not when they’re grumpy and disengaged.
This spot’s like a second home to the cool crowd, where every little change sparks buzz. These folks are all about splurging on the finer things – premium brands and top-notch experiences are their jam. Goal oriented, trendsetters, image conscious. They’re early adopters with a core age range of 18-39. With a 60 min average dwell time, we’ve got all the slick media moves to grab their attention at every twist and turn of their fitness journey.
Whether it’s digital display media utilising our 55” screens, 100% share of voice in bathrooms in our poster frames that catch them while they reflect on their workout and ready to head back into the world or other creative ways including product sampling or brand activations, we got you.
Our Media
Les Mills Digital
Two 55" digital panels per location, this audience is high-income, high-socio. These venues have high foot traffic, higher member price and a premium audience
Premium Digital
Everyday kiwis with the goal of keeping fit and healthy, our Classic Digital venues including 24/7 gyms and local independent clubs feature a 55" digital panel and are a key part of local communities.
Classic Digital
Large format print in key high-foot traffic areas, provide 100% SOV ensuring you stand out 100% of the time in front of your target audience
ActiveLite
Add another touch point, take the relevancy to the next level, hit your gender target and make your audience take notice.
Gym Bathroom Posters
A welcome gift for members is a great way for them to try your product, from sampling trays to sampling bins, it's another way to make your brand or product stand out with this audience.
Reception Sampling
Educate and get insight by interacting with the audience while they get to try and sample your product. Engage, receive feedback and share your product's benefit one-to-one.
Manned Sampling
Utilise our sampling material to put your brand in key locations within our venues and encourage members to try your product for themselves. No pressure, no sales talk, they're in control.
Unmanned Sampling
Engage further with the audience with a brand activation, whether it's a challenge or a quiz via our 42" touch screens, this activiy is a popular and fun way to further enhance your brand presence in gyms and adding product samples for takign part provides members something more tangible.
Brand Activations
Reach your audience before or after the hit the gym, pool or court. Bathroom messaging that can be gender specific or just continue your message from the main floor, utlising mirrors, toilets or showers.
Bathroom Mirror Decals
Stand out to a specific audience in combat and boxing gyms across NZ with print media providing 100% SOV during class times with this tight-knit community
Boxing Gym Posters
Over 200 fitness sites nationwide
560,000+ members and regular visitors
250+ digital screens across NZ
Over 3.9 million people reached every month
A community of fitness, in the local community
Reach a health-conscious, engaged audience
Advertisers can connect with over 560,000 fitness-focused individuals across 200+ gyms, where members spend extended time (average 60 minutes). This prime environment helps brands engage an audience that is motivated and open to health, wellness, and lifestyle products.
Multiple digital media formats for high impact
With premium digital kiosks and additional media placements like mirror decals and reception sampling, advertisers can deliver their message effectively throughout the gym experience. The varied media options enable brands to capture attention at different points in a consumer’s fitness routine.
Maximise visibility with high dwell time
Fitness environments offer extended periods of dwell time, allowing for repeated exposure to your message. As gym-goers move between equipment or engage in their routines, digital screens and well-placed media ensure your brand remains top of mind throughout their visit, boosting recall and engagement.
Our Fitness Network Includes
related Case Studies
Testimonials
Getting started with CARTEL Media was a seamless process. Fran understood our goal of targeting gym-goers and developed a customized marketing proposal focused on DOOH billboards in gyms & fitness facilities. Emily’s help execution of the creative was great, ensuring our brand message was effectively displayed in front of our desired audience.
Through CARTEL Media’s network of DOOH billboards in these facilities, we are confident our message is targeted to the correct audience. This targeted approach has allowed us to capture the attention of fitness enthusiasts and create a strong brand presence within this specific market.
Leighton Cosgrave Radix Nutrition
Over the past 12 months, CARTEL Media has played a crucial role in our long-term market presence strategy for Ryman Healthcare. Their DOOH inventory within the village catchments positions us perfectly within key local sites, allowing us to reach the target demographic in lifestyle environments that align with Ryman’s village offerings. This makes CARTEL Media an excellent OOH partner for our client’s needs.
The service provided by CARTEL Media has been invaluable and their swift execution of our campaigns, especially around the open days, sponsorships, and pricing promotions, has been integral to our strategy’s success. We’ve truly appreciated the availability of their contextually relevant placements, of their services which we look forward to continuing to use.
Chris Hair Ideation Media (Ryman Healthcare)
Partnering with CARTEL Media has helped increase our brand’s visibility and customer engagement. Their professionalism, efficiency, and understanding of our goals made the entire process seamless.
I highly recommend CARTEL Media for impactful advertising solutions.
Stef Lee PharmaCare / SUP Gummies
The team at CARTEL Media have been great. The communication has been easy, and they’re always a phone call away for anything that arises. Everything is made super simple and would highly recommend their service to anyone.
Alvin Raju Anytime Fitness Ellerslie
We have been fortunate to work with CARTEL for the past few years. The advertisements are great for our customers, and the CARTEL team are amazing to deal with. Highly recommend getting involved – absolutely a win-win.
Nick Tyrell The Olympic Pools & Fitness
Why advertise in social settings like Gyms? How can Fitness Advertisements help my business?
In New Zealand, gym ads also referred to as fitness advertisements offer a unique opportunity to connect with an active and engaged audience. With over 200 fitness clubs in our network, fitness ads can help your brand reach a broad and diverse group of potential customers. Whether you aim to increase brand awareness or drive specific actions, gym advertisements can help you achieve your marketing goals. You can adopt several strategies to your fitness advertising such as running gym ads or commercials or advertising promotions for gym club members. With our network of fitness gym clubs, advertisers like yourself have plenty of options to build creative attention grabbing marketing strategies.
Gym advertising with CARTEL Media – Where can I put a gym ad in a club?
At CARTEL Media, we provide unmatched access to New Zealand’s largest network of gyms, offering extensive gym ad space to elevate your brand. Our gym advertising solutions enable you to broadcast your message across multiple locations, ensuring maximum visibility and impact by tapping into the fitness centres’ loyal customer base. Gyms offer various advertising opportunities, including wall posters, countertop displays, and even visual ads on screens. Advertising within a gym environment captures a captivated audience that is more receptive to your message, making it a powerful tool for brand growth. Combined with our social media expertise and expansive gym network, we deliver both nationwide and local advertising solutions tailored to fit your specific needs.
Secure a spot in a Fitness Gym Center for your ads today! Get in touch with our Marketing team now!
Ready to elevate your brand with studio fitness advertisements? Complete the enquiry form for your fitness advertisement today, and a member of our team will reach out to discuss how we can help you achieve your goals. Let us help you advertise your brand in front of an active, social, health-conscious gym members audience that is bound to grow your brand exposure.