Spark’s new Endless Data Mobile Plans offer endless supply of data so that New Zealanders can continue to do the things they love, such as streaming their favourite shows, listening to music, scrolling through Social Media and keeping in touch with family without running out of data.
THE SOLUTION
CARTEL Media knew exactly where this campaign needed to be seen.
We offered Spark two sets of environments we knew would capture their target audience; 70 gyms and 80 bar locations throughout New Zealand. With high residing time in the common areas of these environments, it was agreed that the best media option to get this campaign seen by the targeted audiences would be with our DOOH in our Fitness Network plus Bathroom Frames and Coasters in our Bar Network.
THE RESULT
The artwork for this campaign was undoubtably unmissable with its bright purple and pink colours and clever catch phrase’s such as “BECAUSE YOU NEED TO WIN THIS BAR QUIZ” and “NO DATA? NO WAY OUT OF THIS DATE”.
With Spark’s partnership with Spotify on this campaign, its unmissable artwork, together with CARTEL Media’s 150 locations this campaign was part of many conversations.
