The KFC alignment with Surf Lifesaving was reinforced across NZ with 50 Surf Club sites being included on the campaign, covering both the North and South Islands. The campaign continued for the duration of the whole life service patrolling summer. While foot traffic to each beach was not recorded, a summer of great weather meant the beaches were a legitimate hot spot for all New Zealanders.
Case Study.
KFC
KFC is a household brand in New Zealand known for their fast food. For a number of years, KFC has also been a major fund raiser and donor to Surf Life Saving New Zealand. They wanted to connect and double-down on that relationship and involvement with SLSNZ by running a campaign at beaches during the popular summer months around New Zealand.
THE SOLUTION
When there are no permanent media options in an environment that a client wishes to target, that’s where On Demand CARTELS come into play. Between Surf Club approvals and print and distribution of artwork to nationwide installers, this campaign required operational experience and connections.
Covering hundreds of kilometres of coastline, the CARTEL Media team delivered on a campaign that involved numerous working pieces. Wanting to allow people to react to the advertising, KFC were careful to select beaches that had a reasonable proximity to a KFC location.
With the installation phase of the campaign complete in time for the busy summer period, the eyes on this tactical media placement would be guaranteed.
THE RESULT
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