Cancer Society

Kiwis know that the sun in NZ can be harsher than anywhere else in the world but every year we need a reminder to be Sunsmart and reduce the risk of getting sunburnt.

CARTEL Media helped the Cancer Society share the Sunsmart ‘Slip, Slop, Slap & Wrap’ message across multiple summer hotspots including outdoor swimming pools, wharves and boat ramps.

Due to the nature of the message, we wanted to ensure people were reminded upon entry to a pool facility, pool area or when approaching a boat ramp or wharf before jumping in for a swim or boarding a boat. The media use consisted of non-slip ground decals, wall posters and our digital OOH screens in our existing Fitness and Family Networks, combined with the bright and creative artwork used across all media, it provided a great eye-catching way to encourage kiwis to be Sunsmart.