The demands of the geographical spread of this campaign were met by CARTEL Media and the campaign continues to run a year on from it’s start. Geographical choices continue to be analysed and tweaked to perfectly target the audience that needs to digest this message the most.
Feedback from the establishments involved has been overwhelming, with stories of the open conversations that have taken place with patrons a testament to imagery and longevity of this campaign.
The industry recognition for this campaign has been encouraging as an aside from it’s designed purpose. Of particular note was the accolades earned from the 2020 Axis Awards where a Gold for Outdoor Advertising was awarded among a host of other Golds and the overall Grand Axis Award.
Crash statistics and effectiveness continue to be monitored by Waka Kotahi NZ Transport Agency.
