Well, you tell me. Did you have a good night? And what flavour of No Ugly did you try?
Case Study.
2019 EFFIE Awards
We at CARTEL Media thought it was time to get the word out; that we know where to find the right people, how to talk to them and when to do it so that we get the right response. We always get our message across in a way people can’t misinterpret. Know what we mean?
THE SOLUTION
To get the attention of many of NZs leading media heads and directors, we used one of our Custom CARTELS to talk to them at an event we knew many would be attending, the 2019 Effies Awards. Using some of our washroom panels, we addressed them personally in a way that was unavoidable.
We thought it was better they didn’t know who we were. That is, until the next morning. That’s when, with the help of our friends at No Ugly, we tapped them with a gift to help the team recover which in turn revealed our identity. The connection to washroom panels from the night before would be made, and their first experience with CARTEL Media would be complete.
THE RESULT
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